Brand & Website for a worldwide
Direct Selling event

The Mastermind Event, a prominent direct selling event with a history spanning nearly three decades, sought a comprehensive brand refresh and website overhaul.

Brand Design & Consultancy
In-person & Virtual Events
Web Design & Development
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Having collaborated with Mastermind Event for over six years, we were entrusted with the task of modernising their brand identity and enhancing their online presence. The objective was to create a clearer, more consistent brand while preserving the event's rich history and developing a contemporary website with enhanced functionality.


  • Brand Refresh: Update and modernize the event's brand identity while honoring its long-standing history.
  • Consistent Branding: Establish a clear and consistent brand across all platforms and materials.
  • Website Rebuild: Develop a modern website with new functionalities to improve user experience and engagement.
  • Preserve Legacy: Maintain the event's historical significance in the refreshed brand and website.


Our approach combined strategic branding and advanced web development to achieve the desired outcomes. We employed a meticulous process to ensure that the new brand and website aligned with Mastermind Event's goals and legacy.

  1. Research and Discovery:
    • Conducted comprehensive stakeholder interviews to understand the event's history, values, and future aspirations.
    • Analyzed competitor branding and industry trends to identify opportunities for differentiation.
    • Reviewed the existing website and branding materials to pinpoint areas for improvement.
  2. Brand Refresh:
    • Brand Workshops: Held workshops with the Mastermind Event team to define the new brand direction and key messaging.
    • Visual Identity: Developed a modern visual identity that included a refreshed logo, color palette, typography, and graphic elements.
    • Brand Guidelines: Created comprehensive brand guidelines to ensure consistency across all touchpoints.
  3. Website Rebuild:
    • Wireframes and Mockups: Designed wireframes and high-fidelity mockups to map out the new website structure and user interface.
    • Development: Built the new website with modern technologies, ensuring it was responsive, fast-loading, and SEO-friendly.
    • Functionality Enhancements: Integrated new functionalities such as an event schedule, speaker profiles, registration forms, and a content management system for easy updates.


  • Modern Visual Identity: A refreshed logo and updated visual elements that reflect the event's prestige and modernity.
  • Consistent Branding: Uniform branding across the website, social media, and marketing materials, reinforcing the event’s identity.
  • Enhanced User Experience: A user-friendly website with intuitive navigation, clear call-to-actions, and engaging content.
  • New Functionalities: Features like dynamic event schedules, detailed speaker profiles, online registration, and a blog for event updates and industry news.
  • Responsive Design: Ensured optimal viewing experience on all devices, from desktops to smartphones.


  • Stronger Brand Identity: The refreshed brand has been well-received, creating a stronger, more memorable identity for the Mastermind Event.
  • Improved User Engagement: The new website has led to increased user engagement, with visitors spending more time exploring content and functionalities.
  • Positive Feedback: Participants and stakeholders have praised the updated brand and website for their modern look and improved usability.
  • Enhanced Metrics: Significant improvements in website metrics, including higher traffic, lower bounce rates, and increased registration conversions.


The brand refresh and website rebuild project for The Mastermind Event successfully achieved the goals of modernising the brand and enhancing the online presence while preserving the event's historical significance. Our strategic approach and commitment to excellence resulted in a revitalised brand identity and a state-of-the-art website that supports the event's ongoing success.

This case study demonstrates our expertise in delivering comprehensive branding and digital solutions that meet our clients' strategic objectives and drive measurable outcomes.